About
A short list of the brands and production companies Joe has worked with.
Joe began making videos when he was twelve years old with his first camera and hasn’t stopped since. What started with event videos for local universities in Princeton, New Jersey, grew into a career in digital storytelling. After studying Cinematography and Screenwriting at the University of Miami, he moved to Los Angeles to launch his career as a Videographer & Editor for Justin Roberts of Team 10, where he filmed, directed, and edited brand-friendly content for YouTube.
Over the years, Joe built a versatile portfolio creating social content for West Coast Customs, The Jam Music, and Blanks Agency, while producing videos for talent like Sommer Ray, Keyshia Cole, Antonio Brown, and Jake Paul. He later led video production teams at agencies like Traditional and MikeWorldWide, where he oversaw shoots, developed digital strategies, and produced campaigns for brands such as Nikon and FanDuel.
Today, Joe is a Creative Strategist at Grapevine AI in New York, where he partners with over 30 clients to craft winning direct-to-consumer ad campaigns on Meta and other platforms. Leveraging AI-powered analytics, predictive performance modeling, and generative content testing, he specializes in creating data-driven creative that delivers measurable results. His focus is on helping brands unlock scalable growth by blending storytelling, performance insights, and bold creative execution across the social landscape.
